Dave & Buster's ReBrand

Project Details

Project Overview

This rebrand of Dave & Buster’s merges the company’s playful, nostalgic roots with a fresh, elevated aesthetic that reflects its growth and commitment to community. Drawing inspiration from the vibrant energy of 1980s arcades—the decade the brand was established—the new identity features bold colors, geometric patterns, and neon-infused design elements. The result is an exuberant, inviting brand that celebrates fun, games, and shared experiences while staying true to its legacy.