Friction

Project Details

Project Overview

Friction is a wearable defensive clothing line celebrating queer history and LGBTQ+ activism. I served as the sole and lead designer, creative director, and brand designer, creating the full project end-to-end—including brand identity, UI/UX, apparel design, packaging, and marketing assets. The collection combines tactical ballistic woven nylon with bold graphics inspired by historic LGBTQ+ activist posters, resulting in protective, expressive garments that are visually striking, culturally rooted, and impact-driven.